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Author: AshleyZhao Skip to content item !== id); } else { this.activeMenus.push(id); } } }" x-cloak> Client Portals Language English Svenska Dansk About AWA { const focused = document.activeElement; if (! $el.contains(focused)) { activeMenus = activeMenus.filter(id => id !== 37902); } }) " @keydown.escape="activeMenus = activeMenus.filter(id => id !== 37902)" >AWA’s Strengths { const focused = document.activeElement; if (! $el.contains(focused)) { activeMenus = activeMenus.filter(id => id !== 37901); } }) " @keydown.escape="activeMenus = activeMenus.filter(id => id !== 37901)" >AWA’s Values { const focused = document.activeElement; if (! $el.contains(focused)) { activeMenus = activeMenus.filter(id => id !== 37900); } }) " @keydown.escape="activeMenus = activeMenus.filter(id => id !== 37900)" >Management and Board { const focused = document.activeElement; if (! $el.contains(focused)) { activeMenus = activeMenus.filter(id => id !== 37899); } }) " @keydown.escape="activeMenus = activeMenus.filter(id => id !== 37899)" >Representative Clients { const focused = document.activeElement; if (! 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$el.contains(focused)) { activeMenus = activeMenus.filter(id => id !== 38186); } }) " @keydown.escape="activeMenus = activeMenus.filter(id => id !== 38186)" >Powers of Attorney Forms { const focused = document.activeElement; if (! $el.contains(focused)) { activeMenus = activeMenus.filter(id => id !== 38189); } }) " @keydown.escape="activeMenus = activeMenus.filter(id => id !== 38189)" >AWA Client Portals { const focused = document.activeElement; if (! $el.contains(focused)) { activeMenus = activeMenus.filter(id => id !== 38155); } }) " @keydown.escape="activeMenus = activeMenus.filter(id => id !== 38155)" >Contact Form $refs.searchInput.focus())" class="text-white h-12.5 px-4 hover:bg-[#1a4797] transition-colors duration-200 hover:cursor-pointer" aria-label="Toggle search" id="searchButton" > About AWA AWA’s StrengthsAWA’s ValuesManagement and BoardRepresentative ClientsAWA’s Awards and RankingsCorporate and Social ResponsibilityMembershipsWorking with AWATestimonialsServices Artificial IntelligenceBrand Management and TrademarksChina MarketDesignsDispute Resolution and LitigationDomain NamesIP TransactionsPatents Unitary Patent SystemRenewalsStrategyPeopleNews SubscribeAnnual ReportAWA PointCareers Vacant PositionsTrainee ProgrammeFrequently Asked QuestionsCurious about working in Intellectual Property?Professional DevelopmentContact BelgiumChinaDenmarkHong Kong SARNorwaySwedenSwitzerlandPowers of Attorney FormsAWA Client PortalsContact Form Ashley Zhao Why the fifth major revision to China’s Trademark Law requires a strategy shift for brand owners

By Ashley Zhao | Posted on February 4, 2026

On December 22, 2025, the Draft Amendment to the Trademark Law of the People’s Republic of China was submitted to the 19th meeting of the Standing Committee of the 14th National People’s Congress for deliberation for the first time. As the fifth major revision since the Trademark Law came into force in 1983, this amendment...

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Filed under: Insights

Chinese courts see upsurge in criminal IP litigation

By Ai-Leen Lim, Ashley Zhao | Posted on June 16, 2025

On 21 April 2025 the Supreme People’s Court released an annual report entitled “The Status of Judicial Protection of Intellectual Property Rights in Chinese Courts (2024)” (“中国法院知识产权司法保护状况(2024年)”), in both Chinese and English. This update will highlight some of the IP and trademark trends across China found in the report, including an increase in criminal cases and in cases involving...

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Filed under: Insights

Tags: china, damages, Litigation

China’s First AI-Generated Picture Copyright Infringement Case

By Ai-Leen Lim, Ashley Zhao | Posted on April 8, 2025

In November 2023, the Beijing Internet Court issued a first-instance judgment in China’s first “AI-generated picture copyright infringement case”, clarifying that the AI-generated picture involved in the case has the quality of “originality”, reflecting the original intellectual input of human beings, and thus should be recognised as a work and protected by copyright law. The...

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Filed under: Insights

Tags: AI, artificial intelligence, china, copyright

Increasing Burden of Proof for Trademark Applicants in China

By Ashley Zhao | Posted on March 19, 2025

Based on the recent official notices issued by the CNIPA (China National Intellectual Property Administration) about non-use cancellation cases, applicants are now required to submit more stringent evidence to prove that the target trademark has not been used, including: Basic information about the trademark registrant, including business scope, operational status, and trademark registration details. Evidence...

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Filed under: Insights

Tags: china, CNIPA, Intellectual Property, trademarks

Reducing the burden – China issues rules on suspending trademark review cases

By Ai-Leen Lim, Ashley Zhao | Posted on July 13, 2023

On June 13, 2023, the China National Intellectual Property Administration (CNIPA) issued an Interpretation on the Rules for Suspension of Review Cases《评审案件中止情形规范》解读. The Rules will improve several aspects of trademark practice in China for brand owners as they aim to decrease repeated trademark filings and legal proceedings. The Rules detail multiple situations where a suspension...

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Filed under: Insights

Tags: china, review cases, suspension, trademarks

Key Takeaways: CNIPA notice on malicious trademark registrations

By Ashley Zhao | Posted on June 8, 2022

On 29 March 2022 the China National Intellectual Property Administration (CNIPA) released the “Notice on Continuing to Severely Crack Down on the Malicious Registration of Trademarks”. The notice highlights the importance of trademark registration management to promote the development of intellectual property and create a favourable environment for innovation and business. It covers eight topics,...

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Filed under: Insights

Tags: CNIPA, registration, trademarks

China trials fast-track examination for trademark applications

By Ai-Leen Lim, Ashley Zhao | Posted on March 9, 2022

On 14 January 2022 the China National Intellectual Property Administration (CNIPA) released the Measures for Fast-track Examination of Trademark Registration Applications (for Trial Implementation). The measures became effective on the same day and apply to four specific categories of trademark applications that will be eligible for fast-track procedures. If all conditions are met and fast-track examination...

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Filed under: Insights

Tags: china, trademarks

China issues Opinions on Judging Trademark Violations

By Ai-Leen Lim, Ashley Zhao | Posted on January 28, 2022

The National Intellectual Property Administration of China (CNIPA) issued the Standard for Judging General Trademark Violations (Standard) on December 13, 2021. It entered into force on January 1, 2022. Background In China, the Administration for Market Regulation (AMR) at the state, provincial, municipal and county levels (including all branches) are the enforcement authority tasked with administering and...

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Filed under: Insights

Tags: china, Standard, Trademark, Violations

China Tackles Bad-faith Trademark Registrations

By Ai-Leen Lim, Ashley Zhao | Posted on June 4, 2019

The China National Intellectual Property Administration has published Draft Regulations in an effort to tackle bad-faith trademark applications. In this article, we take a closer look at the (i) Draft Regulations for Regulating the Application for the Registration of Trademarks, (ii) revisions to the PRC Trademark Law (wef November 1, 2019) and (iii) recently issued...

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Filed under: Insights

Tags: AIPLA, Bad faith, Beijing Court, china, Guidelines, INTA, regulations, trademark law, trademarks

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Ashley Zhao

Partner, Attorney at Law, Business Area Manager

Alexandre Theodorou

Partner, European Patent Attorney

Troels Peter Rørdam

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Hongyue Li

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Laura Stravinskaite

Senior Associate, Attorney at Law

Recent contributors

Ashley Zhao

Partner, Attorney at Law, Business Area Manager

Alexandre Theodorou

Partner, European Patent Attorney

Troels Peter Rørdam

Senior Counsel, European Patent Attorney

Ylva Strandberg

Counsel, AU and NZ Patent Attorney

Hongyue Li

Senior Associate, China Patent Attorney

Laura Stravinskaite

Senior Associate, Attorney at Law

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