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Author: SaraSoderling Skip to content item !== id); } else { this.activeMenus.push(id); } } }" x-cloak> Client Portals Language English Svenska Dansk About AWA { const focused = document.activeElement; if (! $el.contains(focused)) { activeMenus = activeMenus.filter(id => id !== 37902); } }) " @keydown.escape="activeMenus = activeMenus.filter(id => id !== 37902)" >AWA’s Strengths { const focused = document.activeElement; if (! $el.contains(focused)) { activeMenus = activeMenus.filter(id => id !== 37901); } }) " @keydown.escape="activeMenus = activeMenus.filter(id => id !== 37901)" >AWA’s Values { const focused = document.activeElement; if (! $el.contains(focused)) { activeMenus = activeMenus.filter(id => id !== 37900); } }) " @keydown.escape="activeMenus = activeMenus.filter(id => id !== 37900)" >Management and Board { const focused = document.activeElement; if (! $el.contains(focused)) { activeMenus = activeMenus.filter(id => id !== 37899); } }) " @keydown.escape="activeMenus = activeMenus.filter(id => id !== 37899)" >Representative Clients { const focused = document.activeElement; if (! 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By Sara Söderling | Posted on June 28, 2021

A recent judgement from the Swedish Patent and Market Court of Appeal demonstrates under what conditions an influencer’s posts can be regarded as commercial content and be subject to the Swedish Marketing Act despite not being explicitly included in the agreement between the influencer and the brand owner governing a marketing campaign.    Influencers use...

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Filed under: Insights

Tags: advertising, commercial content, influencer, marketing, Swedish Marketing Act

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Partner, Attorney at Law, Business Area Manager

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Partner, European Patent Attorney

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Senior Counsel, European Patent Attorney

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Counsel, AU and NZ Patent Attorney

Hongyue Li

Senior Associate, China Patent Attorney

Laura Stravinskaite

Senior Associate, Attorney at Law

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